• Strategy and positioning
  • Name/domain name research and development
  • Logo design and visual identity
  • Style guide development

Design & Development

  • Assistance with initial hosting/domain registration and setup
  • Information architecture and user-experience planning
  • Website theme and page design
  • Responsive design—accommodating mobile devices as well as desktop viewing
  • Ecommerce integration/development
  • Content management integration (WordPress, Drupal, etc.)
  • Interactive/fillable PDF development
  • Search Engine Optimization (SEO)
  • GDPR compliance
  • Standards-compliant and Section 508–compliant site coding
  • HTML email templates, for use alone or with list-management tools like MailChimp or Constant Contact
  • Ongoing announcement/newsletter creation design, tracking, reporting
  • Infographics, content design, editorial design
  • Coordination of copywriting, photography
  • Social media (Facebook, Instagram, Twitter, LinkedIn) integration and training
  • Social media marketing and advertising (SMM/SMA), boosting, tracking, reporting
  • IAB-standard advertising/campaigns
  • Google Analytics setup, tracking, reporting

Print Design & Production

  • Brochures
  • Business cards, letterhead
  • Invitations, cards
  • Annual reports
  • Magazine/Book design
  • Newspaper/magazine ads
  • Direct mail
  • Packaging
  • Displays & Signage


Research & Discovery

First we consider your needs and the needs of your audience. Together, we develop a list of features and design requirements. I discover what you do, who your customers are, how they use your product or service, and who your competition is. I research symbols, colors, words and other characteristics associated with your brand. Before any creative work is done, homework is done.

Creative Ideation & Design

This phase sometimes starts while singing in the shower or driving to the grocery store. Having a wealth of concepts and visuals as mental fodder, creative sparks sometimes happen when least expected. Encouraged by brainstorming and sketching, ideas are developed and ushered into demos and graphic mockups for you to consider.


If phase two is brains, this phase is braun. It’s rounding up resources, testing, and executing chosen ideas in final form. This might mean creating a scalable logo file with a corresponding style guide, configuring a web content management system with customized templates, or preparing files for having bike jerseys printed.

Evaluation & Improvement

Because a website launch is only the beginning, I offer ongoing support. Together we’ll measure, analyze and improve both the way your audience interacts with your site and how your site stands in the marketplace. I also offer plans for regularly updating your CMS and plugins to keep compatibility and security up to date.