Mountain biking maps are the initial product from Wending Maps & Wayfinding, but future maps and wayfinding systems are possible projects so the logo was created to work with various color palettes.
Wending Maps & Wayfinding map series, website, ecommerce, photography, marketing and advertising
Both the first edition (12 maps) and second edition (14 maps) were sized to fit easily in a pocket, and in countertop displays.
The trail map (the front) includes trails color-coded for 4 difficulty levels, contour lines to show the shape of the land, water bodies, landmarks and an indication of non-authorized trails. The backs of the maps include a directory and map of local resources such as where to get water, cash, gas, and post-ride beers or ice cream. The backs also feature advertising from area businesses.
The website features information about where to pick up the printed maps, a store to order maps or T-shirts online, frequently asked questions, finding a riding group, trail steward information, how to advertise in the maps, and occasional posts about mountain biking in Maine.
Facebook and Instagram ads were designed and targeted to promote different aspects of the process.
Ads were designed for advertisers who chose this service.
And finally, original photography.