Rebranding Maine Seashore Adventures as Swan’s Island Adventures started with replacing their old logo. We kept the overall feel for brand continuity, but replaced the round lighthouse with one more closely resembling the distinctive Swan’s Island lighthouse.
For the lead website photo, we chose a group having a great time, but brightened up the overcast day.
And one of the most important parts of the page—because the brand is centered around the place—is to show the island itself. So we found the perfect aerial shot from Maine Imaging.
