When you’re facing important decisions about your future or the future of someone you love, the last thing you want is a website full of dark colors and tired clichés — the gavel, the scales of justice, the sterile stock photo. Jennifer Frank knew that. So we built her brand around a different idea entirely: planning is hopeful.
Jennifer Frank Legal Group brand identity, website, business cards, letterhead, photography, signage
The Jennifer Frank Legal Group brand identity and website start with that premise and run with it. The logo reflects the full arc of life’s planning moments — from welcoming a new child into the world to honoring a loved one’s legacy — sunrise to sunset. It’s a mark that says: we’re with you at every stage.
On the site, instead of cold icons we chose imagery with a warm, watercolor feel — tactile, human, approachable. And in each of the three main practice areas, you’ll find real photographs of Jennifer meeting with real clients, so prospects get a genuine sense of what it’s like to work with her.
