At our first meeting, Fred made it clear that photographic lighting is very important to him. And—looking at his work—it shows. So among the 6 logo options I provided was this double-shadow. Not the “subject,” itself, but the shadows cast by two lights. This was immediately his favorite.
We used this logo on an updated website showcasing his photography work as well as business cards and a promotional mailer for educational institutions—one of his focus areas.
