First, we updated the logo slightly to use a clean proportionate font
before, with a
manually compressed font
after
Individual high-road tour pages include a page-specific navigation bar that follows the user down the page, elevation profile inforgraphics, day-to-day tabs, and Google maps for both the tour route and the travel details:
For Facebook and Instagram, I adjusted the logo slightly so that it works well in a round format.
I also provided original photography from a Cevennes tour: