Mountain biking maps are the initial product from Wending Maps & Wayfinding, but future maps and wayfinding systems are possible projects so the logo was created to work with various color palettes.
Wending Maps & Wayfinding map series, website, ecommerce, photography, marketing and advertising
The trail map (the front) includes trails color-coded for 4 difficulty levels, contour lines to show the shape of the land, water bodies, landmarks and an indication of non-authorized trails. The backs of the maps include a directory and map of local resources such as where to get water, cash, gas, and post-ride beers or ice cream. The backs also feature advertising from area businesses.
Facebook and Instagram ads were designed and targeted to promote different aspects of the process.
And finally, original photography.
- Mountain bike
- Portland, Maine