Freeport Conservation Trust website, direct mail
A new website for the Freeport Conservation Trust highlights and directs people to the walking/hiking trails of Freeport. An overall map directs visitors to the 6 main area pages, where they can read about the trails, see photos and download a printable trail map. The direct mail piece shows an overall map and focuses on two new areas.
An overall online map allows visitors to find the area of Freeport they’d like to explore (above) then browse the trails in each area, view photos and print a trail map to take along (below). Visitors are encouraged to”check in” using Facebook or Foursquare, and spread the word about trails in Freeport.