First, we updated the logo so that the “cycling” is moving forward, and we shortened the name to Agri-Cycle because—like FedEx—the company adopted how everyone refers to them as their name. Making the name more compact also allowed us to make it a bit larger.

The next step was to design an infographic to explain how the waste gets made into energy—the core of Agri-Cycle’s service.

Photography followed, to show the totes, trucks, processing plant, and employees.

Then we applied the new logo and these corresponding brand elements to a website, informational posters, a tote-washing trailer, communications materials, table tents, a window sticker, a sales PDF for display on the sales teams’ iPads, and a holiday card.

The tote-washing trailer is light enough to be pulled by a pickup, and bold enough to be noticed everywhere it travels.

  • Waste to energy
  • Garbage
  • Anaerobic Digestion
  • Transport
  • B2B
  • Service
  • Maine
  • New Hampshire
  • Massachusetts
  • Vermont
  • Rhode Island