First, we updated the logo so that the “cycling” is moving forward, and we shortened the name to Agri-Cycle because—like FedEx—the company adopted how everyone refers to them as their name. Making the name more compact also allowed us to make it a bit larger.
Agri-Cycle website, posters, vehicle graphics, infographics, business cards, table tent, window sticker, sales presentation, holiday card
The next step was to design an infographic to explain how the waste gets made into energy—the core of Agri-Cycle’s service.
Photography followed, to show the totes, trucks, processing plant, and employees.
Then we applied the new logo and these corresponding brand elements to a website, informational posters, a tote-washing trailer, communications materials, table tents, a window sticker, a sales PDF for display on the sales teams’ iPads, and a holiday card.
The tote-washing trailer is light enough to be pulled by a pickup, and bold enough to be noticed everywhere it travels.
